Wednesday, May 21, 2008

NPP fundraising goes hi-tech: Party to raise funds with text messages

Peter Mac Manu, NPP Chairman

The New Patriotic Party has injected fresh impetus into the political landscape of the country with the introduction of an innovative text messaging system of fundraising.

The move is one of several modern campaign strategies to be unleashed into the political dispensation of this country geared towards ensuring the election of Nana Addo Dankwa Akufo-Addo as Ghana's next leader.

The novel fundraising plan, conceived by the Fundraising Committee of the NPP's Election 2008 team, is to give every supporter of the party, an opportunity to identify and share the goals, aspirations and eventual victory of the NPP in the December polls.

Explaining the modalities, Hackman Owusu-Agyemang, MP for New Juaben South and Chairman of the Fundraising Committee, said the programme works by simply texting NPP to mobile networks Onetouch or Kasapa.

"With each text message costing GH¢ 1, the more texts you send to NPP using the short code 1NPP or 1677, the more you consolidate your party's march to victory in the general elections thus ensuring a prosperous Ghana," he emphasised.

He also disclosed that since 2002 the party has the enjoyed goodwill and support of party members through direct contributions and donations in cash and kind which has kept the internal structures of the Danquah- Busia tradition resilient.

The introduction of the NPP/ Nana Akufo-Addo SMS Text and Support Programme is an important part of the party's fundraising effort, he told the audience at the Party's national headquarters yesterday. "This is the first of many programmes aimed at fundraising and getting every Ghanaian to buy into our vision," he added.

On his part, the NPP Presidential Candidate, Nana Akufo-Addo reaffirmed his belief in the benefits of science and technology in the quest to develop Ghana, citing the use of the existing technology to solve such a crucial need as fund raising in political campaigns.

Quoting some statistics to back up his assertion, the Abuakwa South MP explained that about 50% of the populace use mobile phones, and since the NPP had about 4 million votes in the 2004 polls, text contributions from just half of the number will fetch about GH¢2 million, which will be a huge boost to the campaign in this year's elections.

The flagbearer noted that the programme would not only generate funds for the party but will also allow everyone everywhere to own part of the NPP campaign.

He charged the media to continue setting the agenda by putting the issues forward for national discourse.

He also called on Ghanaians to continue believing in Ghana and work hard to make the nation an exemplary modern democracy.

Speaking exclusively to The Statesman, NPP National Chairman Peter Mc Manu said, due to the steady growth of the party, its activities are being emulated by many parties which share in the ideology of the Centre Right.

He said the party's preparation and strategic direction give the hope that Nana Akufo-Addo will be elected the next President of Ghana, taking over from John Agyekum Kufuor.

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